Incubating Market-Propelled Entrepreneurial-Mindset at the Labs and Beyond

Information about the 2021-2022 season coming soon

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IMPEL+ is seeking a Marketing Intern!

Are you looking to launch your communications career in climate technology?

Join and grow with our small, dedicated team this Summer through Fall 2021!

Review the job posting here, then get in touch with us at This is a paid position.

The IMPEL+ Vision

IMPEL+, Incubating Market-Propelled Entrepreneurial-Mindset at the Labs and Beyond, is a program funded by U.S. Department of Energy’s Building Technologies Office (BTO), and implemented by the Lawrence Berkeley National Laboratory (Berkeley Lab).

The IMPEL+ vision is to integrate market-oriented skillsets with advanced scientific thinking of National Lab scientists, academics, researchers, entrepreneurs, and small businesses. The goal is to focus early stage buildings innovations and programs on market gaps, and catalyze them towards public and private sector engagement and impact. This program seeks to bridge gaps between upstream R&D and market needs.


🌟 If you have a concept, impel it to R&D

🌟 If you have a patent, impel it to product

🌟 If you have a customer, impel to sales

🌟 If you have a program, impel it to scale

At the core of the IMPEL+ program are intensive pitch coaching workshops.

IMPEL+ 's Expert Coaches provide dynamic guidance during the one-day workshops to help Innovators refine and practice pitches for their projects to be clear, succinct, and compelling for their critical stakeholders.

Workshops include thoughtful pre-work through an expert-curated IMPEL Resource Toolkit. During the workshop, there will be real-time tailored exercises, on-video training, and live one-on-one coaching with professional critique from the IMPEL+ Expert Coaches.

IMPEL+ Innovators gain:

  • Develop skills to deliver effective value proposition pitches to critical, non-technical audiences

  • Learn approaches to acquire public or private sector funds to bring their project to market

  • Refine the roadmap for their buildings and energy projects

Buildings and energy projects may include:

  • Hardware Products (e.g. building materials, assembly, sensors, controls, energy equipment, microgrid components etc.)

  • Software Products (e.g. building information management, construction management, energy data, building-to-grid optimization tools, etc.)

  • Services (e.g. design, modeling, construction, consulting, training, etc.)

  • Systems & Solutions (e.g. hardware + software + consulting)

  • Programs & Policies (e.g. residential building programs, energy efficiency programs, healthy buildings programs, etc)

Who Should Apply to IMPEL+?

IMPEL+ offers unique pitch-training workshops to innovators working in the design, construction, and operations of buildings, or the building-to-grid space such as building-integrated renewables, electric vehicles, and energy storage.

Typically, IMPEL+ Innovators are earlier stage (Technology Readiness Levels 3-6), pre-revenue entrepreneurs and researchers. However, others are also encouraged to apply

Eligible applicants include:

  1. Entrepreneurs and small businesses working in the built environment space such as engineering, architecture, urban design, facilities and real estate, healthy buildings, energy services, microgrids, data science etc.,

  2. National Lab staff who conduct buildings and energy research,

  3. Non-Lab Awardees who have won Federal Opportunity Announcement Awards, Small Business Awards etc.,

  4. Faculty and Graduate Students conducting building science research and development, or from BTO-affiliated university programs such as Solar Decathlon, JUMP into STEM, and others,

  5. Buildings Professionals, Fellows, and Staff with new buildings innovation program ideas.


IMPEL+ Innovators develop well-formulated and confident pitches to drive their buildings programs and technologies towards public or private sector engagement and funds, and advance them to market impact. They also gain a deeper understanding of market factors and a networking opportunity with other innovators, and are provided access to the IMPEL+ building technologies-focused resource toolkits.

Following participation in the IMPEL+ workshops, Innovators will be eligible for two types of tech-to-market pipelines: