Incubating Market-Propelled Entrepreneurial-Mindset at the Labs and Beyond

What is IMPEL+

IMPEL+, Incubating Market-Propelled Entrepreneurial-Mindset at the Labs and Beyond, is a program funded by U.S. Department of Energy’s Building Technologies Office (BTO), and implemented by the Lawrence Berkeley National Laboratory (Berkeley Lab).

The IMPEL+ vision is to integrate market-oriented skillsets with the advanced scientific thinking at the national labs, academic and research institutions, and small businesses in order to focus early stage building technologies and programs on industry gaps, and catalyze it towards private sector engagement and impact. This program seeks to bridge gaps between upstream R&D and market needs.


🌟 If you have a concept, impel it to R&D

🌟 If you have a patent, impel it to product

🌟 If you have a customer, impel to sales

🌟 If you have a program, impel it to scale

Become an IMPEL+ Innovator

IMPEL+ is offering unique, one-day training workshops to building technologies aficionados from DOE national labs, Building Technologies Office (BTO) staff and fellows, BTO’s non-lab awardees such as Small Business Innovation Research (SBIR), Small Business Technology Transfer (STTR) and Federal Opportunity Announcement (FOA) awardees, university students affiliated with BTO's programs such as Solar Decathlon and JUMP into STEM, and building technology entrepreneurs.

Expert coaches will provide hands-on training to develop more effective communication of the value proposition of their early-stage building technologies R&D and policy to non-technical audiences and drive towards market impact.

The goal of the workshops will be for participants to develop well-formulated, confident pitches to use towards next steps for their idea and/or technology or even to pursue public or private sector funds, depending on interest.


The IMPEL+ Innovators will gain a great opportunity to develop and present their value communication pitches, engage with expert coaches, discover a deeper understanding of market considerations as well as have access to building technologies-focused resource guides.

"Pitching an idea to a room full of investors is not as easy as it sounds. It's a skill that can be learned. The IMPEL workshop was such a great learning experience in getting detailed feedback on crafting & delivering a pitch from brilliant coaches as well as getting the opportunity to network with some talented individuals with novel ideas in the space of building technologies! Thank you for the wonderful opportunity! Looking forward to next year’s IMPEL Workshop!“

Definition of Success

Selected IMPEL+ participants will be given the opportunity to pitch at the IMPEL+ National Showcase Event. This event will be held during the U.S. Department of Energy's wide-exposure online BTO Peer Preview on Nov 18th, 2020.

Connect With Us

Questions? Email us at impel at

Visit our site for FAQs at

Learn about the IMPEL+ value and structure: Webinar; IMPEL Pitch Video

IMPEL+ on LinkedIn:

IMPEL+, Incubating Market-Propelled Entrepreneurial-mindset at the Labs and Beyond, is a program funded by U.S. Department of Energy’s Building Technologies Office, and implemented by the Lawrence Berkeley National Laboratory.

Applications for Fall 2020 - Spring 2021 are now open.