Einstein said, "If you can't explain something simply, you don't understand it well enough."

Or perhaps you know it too well, but have found that not everyone wants to hear your deep technical idea.

At the IMPEL+ workshops, IMPEL+ Innovators will receive hands-on training from dynamic and inspiring IMPEL+ expert coaches. Our coaches are real-life entrepreneurs who have raised multi-million dollar funds, coached first-time technologists towards successful commercialization, and judged numerous startup pitches.

Coaches: 2019 - 2020

Christina Ellwood

Christina Ellwood is a technology executive with 25+ years of operating experience. She is a scientist and marketer passionate about bringing new technology to market. She co-founded Tempathic in 2018, an enterprise SaaS company that orchestrates human interventions with automated systems for life science companies. She founded Moreland Associates in 2001 to provide technology companies access to seasoned Chief Marketing Officer talent on an interim basis and consulting service to help them build traction in the market place. Moreland’s clients include private and public companies in the Enterprise software, telecom, data, IoT and cleantech sectors. From 2012 – 2014, she was Vice President, Marketing for Brickstream Corporation, a retail technology company. Prior to Moreland, she founded and served as President, CEO and Chairman of OfficePlease Inc., an intranet SaaS software company. Previously, she was the VP of Marketing for Sentient Networks a telecom switch manufacturer, until their acquisition by Cisco Systems; director of carrier development and marketing at Premisys, a telecom and enterprise Integrated Access Device (IAD) manufacturer, which was later acquired by Zhone; business development and marketing positions with N.E.T., a TI multiplexer manufacturer; and Kevex Instruments, a provider of EDX and XRF spectrometers and detectors. She is on the advisory board of Helium, an IoT platform company; Funnelcake, a sales and marketing funnel analytics company; Myngl.IO a platform to securely combine, commingle, fuse, analyze and monetize myriad 1st and 2nd Party datasets at industrial scale and speeds; Parle Innovation, a mobile electronic accessories company; and previously was on the advisory board of Fatskunk, a mobile malware company acquired by Nokia. She regularly contributes to entrepreneur support organizations including: TiE Silicon Valley; Cleantech Open; Keiretsu Forum’s Entrepreneur Academy; and Astia. Christina is known for her strong, clear leadership and drive.

Jagjot (JJ) Singh

Jagjot (J.J.) Singh is an Executive Coach and Mentor to several software and hardware companies. He advises companies in financing, mergers and acquisitions, business strategy, building teams, closing sales, technology-market fit, and building unique world class technology products.

Coach and Mentor: Lead Mentor for ten years at Startx (Stanford incubator) for over 30 companies that have raised more than $250M in financing. Taught technology transfer, pitch sessions, business plan development, and negotiation.

Co-President of Stanford Angels: As Head of Investment Committee evaluated more than 500 business plans over the past nine years. Angel group has invested in more than 60 companies.

Guest Lecturer Stanford University: Over last five years have taught Entrepreneurship course at Graduate School of Business, Launching Technology course at Graduate School of Bio-Design, and Business Plan course to undergraduates. Created curriculum, taught pitch sessions, judged competitions.

Advisor and Board Member: Several companies including Subtle (Radiology AI spinout from Stanford), Zephyrus (technology spinout from Berkeley), Omny (Block Chain company), Vital (enterprise AR/VR), Datatron (enterprise AI), Zum (transportation marketplace).

Judge in Startup Competitions: Over past ten years have judged various technology and startup competitions at Stanford, Berkeley, Startx, TIE, and VC groups.

Investor: Have invested in various startups including CirroSecure (NYSE:PANW), Zero Degrees (NYSE:IACI), Dogster (Say Media), Chestnut Medical (NYSE:COV), Second Foundation (NYSE:FIS), Encentuate (NYSE:IBM), Jetlore (Paypal), Workspan, Zum, Aerin, Medrio.

Founder and CEO: Have been on founding team of various businesses including Teknekron (data warehouse), Caresoft (information algorithms), AllDocuments (invoice processing), Chestnut Medical (Stroke extraction device), Second Foundation (enterprise applications).

Education: MBA Stanford Graduate School of Business; MS Engineering Economic Systems, Stanford University; BE Mechanical Engineering, Panjab University, India.

Coaches: 2018 - 2019

Jay Boddu

VP of New Products

Juniper Networks

Nancy Covey

VP Marketing


Jim Diestel

Senior Associate

Moreland Associates

Jill Finlayson

Program Director

Mentoring and Ecosystem Partnerships, Singularity University Ventures

Rekha Pai-Kamath


Stanford Angels and Investors, Board Member, Fast Forward, Partner, SV2

R. Paul Singh


Startup Strategies