The IMPEL+ Team

For general inquiries, email

Executive Team

IMPEL+ Program Director, Lawrence Berkeley National Laboratory

Reshma Singh is the Program Director of the Department of Energy’s tech-to-market IMPEL+ program, the California Energy Commission's R2M2 Microgrids program, and previously the Presidential U.S.-India Center for Building Energy Research and Development (CBERD) at the Lawrence Berkeley National Laboratory. She brings over 10 years of experience advancing urban sustainability and cleantech innovation, and working with complex international ecosystems in the United States, India, and Singapore. Reshma’s research lies at the intersection of design and technology of smart buildings and cities, with a focus on energy, data analytics and UX, and IoT sensors and controls.

Reshma holds two cleantech patents. She is the lead author of Building Innovation Guide, and contributor to Mutations: Harvard Project on the City and The Bay Area-Silicon Valley and India: Convergence and Alignment in the Innovation Age. She serves on the Telecommunications Industry Association’s (TIA) Smart Buildings and Power and Energy group, and is on the Advisory Council for the State Department’s international TechWomen program.


(510) 495-2167

Building Technology & Urban Systems Division

Energy Technologies Area

Lawrence Berkeley National Laboratory

1 Cyclotron Road

Berkeley, CA 94720 USA

IMPEL+ Program Lead, Department of Energy, Building Technologies Office

Mary Hubbard is a technology to market manager within BTO's Emerging Technologies Program. In this position, she leads BTO’s Technology to Market Initiative. This includes a buildings-focused university student competition called JUMP into STEM, a building and market-oriented skills training program for national laboratory scientists, BTO’s Small Business Innovation Research (SBIR), Small Business Technology Transfer (STTR), and Technology Commercialization Fund (TCF) solicitation and award processes, and other related efforts that help to drive technologies into the marketplace.


(240) 562-1337

Building Technologies Office

Office of Energy Efficiency and Renewable Energy

U.S. Department of Energy

Golden Field Office

15013 Denver West Parkway

Golden, CO 80401

IMPEL+ Program Manager, Lawrence Berkeley National Laboratory


(510) 486-4435

Building Technology & Urban Systems Division

Energy Technologies Area

Lawrence Berkeley National Laboratory

1 Cyclotron Road

Berkeley, CA 94720 USA

Senior Technology Commercialization Associate, Lawrence Berkeley National Laboratory



Intellectual Property Office

Technology Commercialization Group

Lawrence Berkeley National Laboratory

1 Cyclotron Road

Berkeley, CA 94720 USA

Coaches and Judges

IMPEL+ Innovators receive hands-on training from dynamic and inspiring IMPEL+ expert coaches to craft and deliver succinct, clear, and compelling pitches. Our coaches are skilled entrepreneurs who have raised multi-million dollar funds, coached first-time technologists towards successful commercialization, and judged numerous startup pitches.

IMPEL+ Expert Coach 2021

Lecturer, Haas School of Business, University of California Berkeley

Whitney Hischier is a lecturer at the Haas School of Business, College of Natural Resources, and School of Engineering at UC Berkeley in strategy and entrepreneurship. Her courses focus on experiential projects for students to learn tools with real organizations and include Startup Lab, Consulting to Startups and Small Business, International Business Development, Red Teaming, and Scenario Planning and Futures Thinking.

She also works with the Berkeley Haas Global Access Program program which hosts international students to work on startups for a semester, as well as the Learn to Launch program for international graduate students launching new ventures. Whitney is a national instructor for the National Science Foundation (NSF) I-Corps program which focuses on commercialization of academic scientific research and has worked with the World Bank as an innovation expert in Poland, Hungary and Romania.

Whitney serves as a facilitator, educator and coach for several of the national labs, including Los Alamos and Livermore. Previously, Whitney was Assistant Dean for Executive Education at Berkeley for nearly a decade and prior to that, a career consultant in the US and Europe with Deloitte and KPMG.

Whitney has a BA from Stanford University and an MBA from the Haas School of Business, UC Berkeley.


IMPEL+ Expert Coach 2021

Co-President, Stanford Angels

Jagjot (J.J.) Singh is an Executive Coach and Mentor to several software and hardware companies. He advises companies in financing, mergers and acquisitions, business strategy, building teams, closing sales, technology-market fit, and building unique world class technology products.

Coach and Mentor: Lead Mentor for ten years at Startx (Stanford incubator) for over 30 companies that have raised more than $250M in financing. Taught technology transfer, pitch sessions, business plan development, and negotiation.

Co-President of Stanford Angels: As Head of Investment Committee evaluated more than 500 business plans over the past nine years. Angel group has invested in more than 60 companies.

Guest Lecturer Stanford University: Over last five years have taught Entrepreneurship course at Graduate School of Business, Launching Technology course at Graduate School of Bio-Design, and Business Plan course to undergraduates. Created curriculum, taught pitch sessions, judged competitions.

Advisor and Board Member: Several companies including Subtle (Radiology AI spinout from Stanford), Zephyrus (technology spinout from Berkeley), Omny (Block Chain company), Vital (enterprise AR/VR), Datatron (enterprise AI), Zum (transportation marketplace).

Judge in Startup Competitions: Over past ten years have judged various technology and startup competitions at Stanford, Berkeley, Startx, TIE, and VC groups.

Investor: Have invested in various startups including CirroSecure (NYSE:PANW), Zero Degrees (NYSE:IACI), Dogster (Say Media), Chestnut Medical (NYSE:COV), Second Foundation (NYSE:FIS), Encentuate (NYSE:IBM), Jetlore (Paypal), Workspan, Zum, Aerin, Medrio.

Founder and CEO: Have been on founding team of various businesses including Teknekron (data warehouse), Caresoft (information algorithms), AllDocuments (invoice processing), Chestnut Medical (Stroke extraction device), Second Foundation (enterprise applications).

Education: MBA Stanford Graduate School of Business; MS Engineering Economic Systems, Stanford University; BE Mechanical Engineering, Panjab University, India.


IMPEL+ Mock Judge 2021

CEO, Moreland Associates

Christina Ellwood is a technology executive with 25+ years of operating experience. She is a scientist and marketer passionate about bringing new technology to market. She co-founded Tempathic in 2018, an enterprise SaaS company that orchestrates human interventions with automated systems for life science companies. She founded Moreland Associates in 2001 to provide technology companies access to seasoned Chief Marketing Officer talent on an interim basis and consulting service to help them build traction in the market place. Moreland’s clients include private and public companies in the Enterprise software, telecom, data, IoT and cleantech sectors.

From 2012 – 2014, she was Vice President, Marketing for Brickstream Corporation, a retail technology company. Prior to Moreland, she founded and served as President, CEO and Chairman of OfficePlease Inc., an intranet SaaS software company. Previously, she was the VP of Marketing for Sentient Networks a telecom switch manufacturer, until their acquisition by Cisco Systems; director of carrier development and marketing at Premisys, a telecom and enterprise Integrated Access Device (IAD) manufacturer, which was later acquired by Zhone; business development and marketing positions with N.E.T., a TI multiplexer manufacturer; and Kevex Instruments, a provider of EDX and XRF spectrometers and detectors.

She is on the advisory board of Helium, an IoT platform company; Funnelcake, a sales and marketing funnel analytics company; Myngl.IO a platform to securely combine, commingle, fuse, analyze and monetize myriad 1st and 2nd Party datasets at industrial scale and speeds; Parle Innovation, a mobile electronic accessories company; and previously was on the advisory board of Fatskunk, a mobile malware company acquired by Nokia.

She regularly contributes to entrepreneur support organizations including: TiE Silicon Valley; Cleantech Open; Keiretsu Forum’s Entrepreneur Academy; and Astia. Christina is known for her strong, clear leadership and drive.


Partner Incubators

IMPEL+ has partnered with two incubators for its 2021 program. Together, these organizations will help IMPEL+ Innovators engage with the private sector, gain fully-funded access to national pitch events, accelerators, and network connections.

The longest active technology incubator in the United States.

The Austin Technology Incubator (ATI) is the deep technology incubator of The University of Texas at Austin. For over 30 years, ATI has used a customized approach to support university and community entrepreneurs addressing the world’s most pressing problems by connecting startups with the expertise and resources they need to successfully commercialize their breakthrough innovations.

The largest climatetech startup incubator in North America.

With locations in both Boston, MA and Houston, TX, Greentown Labs is a community of climatetech and cleantech pioneers working to design a more sustainable world. Greentown Labs has a decade-long track record of providing climatetech startups with the programming, resources, mentorship, network connections and physical space that they need in order to scale and to succeed in tackling the world's biggest climate and environmental challenges.


Division Director, Building Technology & Urban Systems Division, Lawrence Berkeley National Laboratory

Mary Ann Piette is a Senior Scientist and the Director of the Building Technology and Urban Systems Division in the Energy Technologies Area at Lawrence Berkeley National Laboratory. She oversees LBNL's building energy research activities with the U.S. Department of Energy, and she is also the Director of the Demand Response Research Center. Mary Ann's work involves developing and evaluating new technology and building components, windows, controls, operations, simulation, whole building and electric load shape analysis and behavior. Her Division also conducts research in data center energy efficiency, industrial energy efficiency, and federal energy management. Mary Ann has authored over 90 peer reviewed publications related to energy efficiency and demand response and has worked at LBNL since 1983. She is a board member of the American Council for an Energy Efficient Economy and of the OpenADR Alliance. Mary Ann has an MS in Mechanical Engineering from UC Berkeley and a Licentiate in Building Services Engineering from the Chalmers University of Technology in Sweden.


Senior Advisor for Building Science, Lawrence Berkeley National Laboratory

Stephen Selkowitz is a retired Senior Advisor for Building Science, and former Group Leader of the Windows and Envelope Materials Group in the Building Technology and Urban Systems Division. As an internationally recognized expert on window technologies, façade systems, and daylighting, he collaborates with R&D teams worldwide. He is a frequently invited speaker to industrial and professional groups on many aspects of building technologies and commercial building energy efficiency, and is the author/co-author of over 170 publications, 3 books and holds 2 patents. He is the Principal Investigator for the new LBNL program to design and build FLEXLAB®, the Facility for Low Energy Experiments in Buildings. He is a past member of the Board of Directors of the National Fenestration Rating Council and is currently on the advisory board of a number of efficiency initiatives such as the Green Lights Daylighting Program in New York City, and the Zero Emissions Building program in Norway. Before joining LBNL he was a principal in a consulting engineering firm and taught courses in Environmental Controls and Alternative Energy Systems. Selkowitz holds a BA in Physics from Harvard College and an MFA in Environmental Design from California Institute of the Arts.